This Privacy Policy explains how Litha Digital Agency (“we”, “us”, “our”) collects, uses, stores and protects your personal information, in compliance with the Protection of Personal Information Act, 2013 (POPIA).
Information We Collect
When you enquire about, book, or pay for a service through lithadigitalagency.co.za, register for a workshop, or engage with us as a client, we may collect:
- Full name and business name
- Contact details (email address, phone number, physical/billing address)
- Business information relevant to the service (e.g. website access details, ad account access, brand assets, content)
- Payment information (processed securely via our payment provider, Yoco — we do not store your card details)
- Correspondence you send us (email, WhatsApp, contact forms)
How We Collect It
- Directly from you, via our website contact/booking forms, WhatsApp, email, or in person/on calls
- Automatically through our CRM (Zoho Bigin) when you submit an enquiry or booking
- From our payment processor in relation to a transaction you initiate
- From third-party platforms you grant us access in order to deliver a service (e.g. Google Ads, Google Business Profile, social media accounts)
Why We Collect It
We use your personal information to:
- Deliver the services you’ve engaged us for (web development, SEO, Google Ads management, Google Business Profile optimisation, workshops)
- Process payments and issue invoices/receipts
- Communicate with you about your project, campaign performance, or account
- Register yourself for workshops and send related materials
- Improve our services and respond to enquiries
- Comply with legal, regulatory and FICA/AML obligations
Legal Basis for Processing
We process your information based on your consent, the necessity to perform our service agreement with you, and our legal obligations.
Sharing Your Information
We do not sell your personal information. We may share limited information with:
- Yoco (our payment processor), solely to process payments
- Google Workspace, Zoho Bigin/Books, ClickUp — the platforms we use to manage projects, invoicing and communication
- Third-party platforms relevant to your project (e.g. Google Ads, hosting providers) as needed to deliver the service
- Regulators or authorities, where required by law
Data Storage & Security
Your information is stored securely using Google Workspace and Zoho and is only accessible to authorised LDA staff and interns bound by confidentiality expectations. We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, or disclosure.
Retention
We retain your personal information for as long as necessary to fulfil the purposes above, including any period required by South African law (including FICA record-keeping requirements), after which it is securely deleted or anonymised.
Your Rights
Under POPIA, you have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your personal information
- Object to the processing of your personal information
- Withdraw consent, where processing is based on consent
- Lodge a complaint with the Information Regulator (South Africa)
To exercise any of these rights, contact us using the details below.
Cookies
Our website may use cookies to improve your browsing experience and understand site usage. You can disable cookies in your browser settings.
Contact Us / Information Officer
For any questions, requests, or concerns about your personal information:
- Email: admin@lithadigitalagency.co.za
- Website: lithadigitalagency.co.za
- Address: 38 Wale Street, Cape Town City Centre, Cape Town
Information Regulator (South Africa): Email: complaints.IR@justice.gov.za | Website: inforegulator.org.za
Last updated: 11 August 2026